Justin Berg    •   Design Director

sweetgreen retail experience

sweetgreen 32nd + Park is a restaurant designed to connect people to the future of real food. Through technology-enabled ordering and transparent storytelling, customers can now touch and taste seasonal offerings, save preferences for future orders, and gain a deep understanding of where their food comes from and how it’s made. At the center of the sweetgreen experience is a powerful message of the connection between people and real food. The 32nd + Park space is the first step in bringing these values to bear in a restaurant space and the next chapter in creating a new thoughtfulness in food. This work was a truely cross-functional effort that touched every team and department.

Experience Strategy & Journey Mapping
Pickup Experience
Interactive Menu
Order Label
Concierge + Expo App