Experience / Product / Service Designer. Labels change– at the core I'm a human-centered designer. With a Masters in Communication Design and 10 years experience at digital agencies and in-house product teams, I’ve designed physical and digital experiences, services, and product organizations.
I joined sweetgreen to build its Experience and Product Design capabilities, and to help shape its digital product team. I currently lead a team of 6 Experience & Product designers who are responsible for designing front-of-house, back-of-house, and customers experiences across all touchpoints. We've redesigned the store experience including digital ordering, streamlined pickup, and incoporating storytelling moments; Designed a delivery service, and evolved the design system.
Dollar Shave Club built its reputation with an authentic, genuine voice, which gave us agency to do non-conventional things. When I joined DSC they needed an evolved business model to show sustainable growth. As Director Experience Design, I led a team that helped scale the service from shaving subscriptions to original content, non-subscription grooming products, a physical retail experience, and dynamic recurring boxes. I helped create a stickier service while modernizing and simplifying the digital products. Awards included two Webby's, UX Mag Online Retailer of the year, and an Appy.
In Portland and New York I acted as creative lead on digial + physical projects & pitches for retail and cultural institutions, such as Under Armour, Bose, Coca-Cola, Carnival Cruise, Herman Miller, Lincoln Center, and an event to celebrate the world’s larget 4k screen in Times Square. I worked closely with architects, technologists and writers to identify and prove the value of emerging technologies in retail environments. Awards included One Show, IXDA, HOW Design, and W3.